The KPI (Key Performance Indicator) or Key Performance Indicators, are figures that will help you measure the performance of your business or company. In the fitness business, there are many influential factors that will determine the state of operation of your gym. For this reason, it is very important to detail these data and explain the best way to obtain them.
Nowadays, the fitness market has become very demanding, the user has a wide range of services at their disposal and their satisfaction and well-being during sports practice will be crucial to determine whether that person joins or maintains their membership in the gym. long term. Therefore, you must have some NPS (net promote scorer) the promoter customer index, to find out how comfortable the members are in your facilities and to what degree they will recommend your services. It is said that experience is a degree and therefore if you get your clients to be your ambassadors, your gym family will never stop growing.
Getting into the matter, the basic data that your KPI provider should be able to deliver and that will help you to know the economic viability of your sports center are:
- Your average income per partner
- Your average number of members
- Your income-expense balance point.
We must know our social mass and know how many members we have affiliated with, thus be able to know What is our monthly evolution throughout the year, what age groups are the majority in the gym, and what percentage of men and women we have in each group. This information will be very useful for you to analyze if your service offer is adapted to your population mass and consequently you will be able to make appropriate decisions to improve your areas of opportunity. With this and your average income, you will know your cash flow and you will know whether or not you should take action to attract more customers.
On the other hand, it would be important to know what use your customers make in the center, therefore, if you have intelligent access control which are connected to the cloud such as that of PoliwinGo could know the routines of your affiliates, you will know the time they consume within the facility, the services they attend and their frequency of attendance at the center. In this way, you will know the consumption per client and you will be able to know if your average quota is coherent with the resources that a member consumes in your gym.
Permanence rate
An essential KPI for gyms is the permanence rate, this data will help you to know how high your turnover is when you can consider that a client is loyal, and when you lose a client, how long have you been registered as a member in your gym.
The loyalty task is not easy, but there are software on the market with specific loyalty tools such as the follow-up module and the abandoner module of PoliwinGo that will make your day-to-day easier and will make your partner feel accompanied at all times.
In this way, and with the data offered by the PoliwinGo KPI module, you will be able to know the length of stay of your registered members, that is, how long a member has been registered as a registered member in your gym and You will also know the length of stay of your unsubscribed members, that is, of the members who have unsubscribed, how long they had been in our fitness family, and thus you will know if you have lost loyal customers or not.
In this post, we wanted to give you a short introduction to the importance of KPIs for your business. The more values you analyze in detail, the more information you will have about the health of your gym.
And now you may ask yourself, does my management software have all this information that I need to know the status of my center? If the answer is NO! We invite you to contact us and we will explain everything in PoliwinGo we can do for you. You will not regret it!
If you have been wanting to know more, you can read our super interesting post about: Why is it essential to have management software for your gym?
Contact us to help you digitize your gym with PoliwinGo
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